An on-demand video of “Driving U.S. Consumer Behavior and Demand for Seafood” is available free for SeafoodSource Premium members and for USD 350 (EUR 315) to non-members through the Complete Digital Ticket: Seafood Expo North America 2024.
Featuring Seafood Nutrition Partnership Founder and President Linda Cornish; Seafood Nutrition Partnership VP of Marketing and Communications Sarah Crowley; H-E-B VP of Seafood Jason Driskill; Riverence VP of Sustainability Todd English; and Valentine Thomas, a world-class spear-fisher, freediver, published author, and expert in sustainable seafood, the panel was held on Tuesday, 12 March, with the following description:
Fall in Love with Seafood Campaign case study presentation and panel discussion with a range of members from the seafood industry providing insights from multiple perspectives on topics such as:
– What compels consumers to eat seafood?
– How to promote the full breadth and depth of seafood offerings?
– How to move consumers down the purchase path?
– How to craft a communication strategy that is relevant and engages consumers?
– How to break through the social & digital clutter?
– What channels and media are most effective?
– How to measure success?
The 2024 Seafood Expo North America, which took place 10 to 12 March in Boston, Massachusetts, U.S.A., featured a comprehensive conference program of live panel events focusing on topics chosen to be of vital interest to the seafood industry.
The 31 individual presentations from SENA featured exclusive information and insight from seafood industry experts, on a range of topics including diversity in the seafood industry, how artificial intelligence could be used in the industry, what impact FDA FSMA 204 updates will have, traceability, and more.
Calls for proposals for the 2025 editions of both SENA’s conference and for the conference at Seafood Expo Global in Barcelona, Spain, are now live. Running from 16 to 18 March 2025, an overview of the SENA conference program is available online and proposals can be submitted through 13 September. A program overview is also available for Seafood Expo Global – which is running from 6 to 8 May 2025 – and conference proposals can be submitted through 13 September.
