2018 Consumer Trends Report

Every year, we learn a little bit more about why people eat the way they do.

In 2017, consumers spanning all generations – from millennials and Baby Boomers to Generation X and Z — flocked to supermarkets, restaurants, and even gas stations in search of high-quality proteins and seafood. They wanted convenience, ease of preparation, and meals that wouldn’t break the bank.

In 2018, they still want all those things – and a bowl of tuna poke.

A thriving seafood industry is one that keeps in step with these ever-changing consumer demands and desires. That’s why SeafoodSource brings you its 2018 Consumer Trends Report, covering some of the most prominent consumer trends affecting your business today.

Topics covered inside this new report include:

• Exclusive insights from some of the industry’s top trends trackers, including Datassential’s Jennifer Aranas, the innovators behind the National Fisheries Institute’s Dish on Fish blog, and more.
• Analysis on phenomenon impacting growing markets, such as the meal kit and specialty food sectors.
• Key marketing efforts being touted across foodservice, retail, and beyond.

No one wants to be the last to the table when it comes to consumer appetites — use this resource to access the information you need to reach your key customers and secure new opportunities ahead of the competition.

Available as a PDF download only.